Marketing Essay Example | Topics and Well Written Essays - 250 words

Marketing - Essay ExampleThe particular product selected for the search was nothing but a big-name energy drink tearing Bull. To study this impact, the research approach used was experimental and subjects were personally contacted by the experimenter. In the experiment, the subjects were made to play a car racing video game where each was assigned a racecar which was functionally identical yet differing in hurt of brand logos and color schemes including the logos of Guinness, Tropicana, Coca Cola, and Red Bull. The different brands were actually reflecting different brand identities. This experimental research found that the players racing the Red bull car competed with speed, recklessness, power, and aggressiveness attributes that have been identified with the brand throughout its marketing programs. The players raced either inspiringly by winning or horribly by crashing, reflecting the associated uttermost(a) dimensions confined in the brands attributes. In this way, the perfo rmance of Red Bull car racers was revealing the brands attributes among the racers even this impact was inexplicable to them. This finding can also be generalized to the behavioral influence of other energy drinks on consumer behavior or even to brands having an established, prominent personality.